To change a behavior requires, not self-scolding or willpower, but a well-designed, very small improvement that considers the MAP. Motivation is how much a person wants something to happen, Ability is how easy it is to do, and Prompt is the environmental cue that sets the process in motion. The Fogg Behavior Model states that all behaviors occur because three things converge at the same moment: Motivation, Ability, and Prompt. The eBook version of the 2020 first edition forms the basis for this study guide. An appendix includes summaries of the book’s theories and practice methods, followed by a section of 300 recipes for suggested Tiny Habits. One of his students learned the author’s theories on design simplicity and used them to help found the wildly popular social networking site Instagram.Įach chapter concludes with exercises for practicing the techniques described. Students in his 2007 class on designing enticing apps for Facebook generated 24 million online visits and drew the attention of national news services. Professor BJ Fogg is the founder of the Stanford Behavior Design Lab and the developer of captology, a field of study that examines the power of computers to influence human behavior.
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